Brand Identity Design

Evoke Emotion To Heart, Convey Value To Mind

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Brand Identity Design

A
brand is the soul of an experience. The features provided and the technologies utilized might be impressive, but at the end of the day, the brand is what people remember you by. It ties to the hearts of your users and helps maintain their loyalty.

A great brand combines design and messaging to evoke emotion and drive strategy. It conveys the value of your company to employees inside and customers outside the organization. When a company thoughtfully balances these elements, the value of the brand is reinforced in everything else the company does, driving performance in sales, marketing, and retention.

Your brand is not just a name and a logo. It involves your colors, domain, tagline, messaging, graphics, patterns, typography, and competitor positioning that together establish what makes you distinct. Because of that, we offer design, messaging, and research services for all of the aforementioned elements to assure that your brand experience comprehensively captures your essence for key audiences.

In the process, we examine your current state and your future state to understand what will motivate your customers and employees. This foundation supports a brand that will drive positive experiences and engagement at every point of contact.

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Why Do You Need a Brand Identity?

A stable, visible, and recognisable brand can benefit a business to be more successful, which is why creating an efficient brand identity is so important.

Differentiation

You need to tell your entire story using all the elements of your brand. How do you do it in a way that evokes emotion, allows for usability, and encourages conversion? We’ll spend time getting to know you and the essence of your story. With the world's increasing lack of attention, compelling storylines are the best way to craft engaging experiences. We’ll help you tell your story.

Your Strategy

There’s a good chance other companies are working on the problem you are trying to solve. The challenge lies in positioning your company above the competition. Without a strategy that truly connects with your target audience, it’s hard to differentiate yourself. Fresh will help build a brand and digital presence that makes you shine.

Connections

Your brand will ultimately be your story, not ours. But with thoughtful collaboration and listening from our team, we’ll help you generate a clear message at every step of the user journey that resonates with your customers. Messaging that builds from your story will contribute to key ingredients of a top-of-the-line experience and illustrate your unique value.

SOME REASONS TO WORK TOGETHER

Help customers to have consistently good experiences

Why Choose Us?

Our skilled writing and web design teams translate all the information to your new website’s design and content to ensure that your website connects strongly with your target audience.

We will help you to clear up and build meaning into your brand. We take our client-entered approach to consider your brand one step further. We offer an experienced & effective marketing and public relations team. Siss Global’s Branding Team will help you to distinguish your current place in the market and where you would like to be positioned.

We will work with you to execute your mission and then create materials that embody your image and transform your business. We create a visual identity that is engaging and memorable and represents your company's philosophy.

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What Does a Brand Identity Include?

Logo

A logo is one of the primary elements of an organisation’s brand identity. The logo refers to a graphical symbol and the word-mark is simply the name of the company that utilises a specific text-only typographic treatment.

Color palette

Colour is a base element of any brand identity.It has the power to raise emotions, encourage conversions and even generate brand loyalty when used correctly. By selecting a brand identity colour palette for your website, logo, and business materials, you’re subconsciously creating psychological connections with your audience.

Illustration

Illustration in branding has a different power – it can make brands stand out from the crowd. If visuals are a primary form of communication, just imagine how illustrations can strengthen your brand. The illustration is not the only means of conveying visual communication. It is a way to transfer moods and feelings.

Iconography

Using icons should help the visitor absorb and process information more effectively. Icons can enhance even sparse content by giving it greater substance, enabling effective communication without being verbose. Icons should highlight the content on a page, not overshadow or replace it.

Typography

Typefaces and fonts carry the values and the tone of your brand just like your colours do. Typography has a varied set of connotations and presents what your brand stands for.

Photography

Photography can easily convey an emotion that you want your customer to feel when you’re surrounded by your business. It’s a much quicker way of getting a message across to your customers. Beautiful photography creates brand trust and recognition.

Data visualization

It is the process of datasets into a visual representation. Data visualisation helps communicate more effectively. It uses visual elements to tell a story within the data while making it more attractive and easily accessible.